Fakultas Ilmu Komunikasi - Desain Komunikasi Visual, KOMPOSISI Vol. 1 No. 1, Januari 2014 (Views: 1419)

VISUAL COMMUNICATION DESIGN PLANSTO PROMOTETANA TORAJA’S TOURISM FOR MAKE WONDERFUL INDONESIA 2014PROGRAMS BEING SUCCESS

Rainer Tangdililing

ABSTRAK

Indonesiaisthelargest archipelagocountryin theworld that hasnatural scenery andgreatbiodiversity. Some of thespecific areasinIndonesiahas evenbecome partof theplannedtourist destinationwhen the holiday seasoncomes. TanaTorajaone of them, the areais apotentialtourismareasarelocatedin the highlands ofnorthern SouthSulawesiprovince, whichhas amileage of7-8hoursby road fromthe provincialcapital ofSouthSulawesi,Makassar. For nowpromotingthe introduction ofTana Torajaareais lacking,and the distanceinmileageis quitefarandtakesa long time,then notmany people knowthis areaas the areaof tourism.Although ittakes a long timeto reach thedestination, TanaTorajahas the potentialof tourismasa good variety ofTana TorajaandNorth Toraja Regency, in terms oftourism productsandtourist marketcoupledwith thenature and culturehave,Torajaregionoffers a variety oftourist attraction fortourists bothlocaland foreign tourists.Therefore,it is necessarythatconceptedbrandingactivitiesneatlyand functionalityso thatrelevant informationabout theTana Torajaareaeasily accessibleby the public. With thatthe Ministry ofCultureand Tourism ofIndonesiaand companiesin the service sectorin the regionas well asthe support andhelp of local people, tryto work together tobuild the image ofTana Torajaareatocreatea goodmedia campaignandsimplicity ofinformation, so itcan beeasily recognizedandunderstood bythe touristsand the publics. And with themediacampaign,especially theTanaTorajaIndonesialocatedin South Sulawesi will be familiar and beyond your dreams.

Kata kunci: Touristsand The Publics

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