Fakultas Ilmu Komunikasi - Ilmu Komunikasi, SIMULACRUM Vol. 1 No. 1, Januari 2014 (Views: 1409)

PENGGUNAAN TWITTER SEBAGAI MEDIA PROMOSI (ANALISIS TERHADAP AKTIVITAS RECRUITMENT OLEH IKATAN ABANG & NONE JAKARTA TIMUR 2011)

Muhammad Syahreza

ABSTRAK

The emergence of new media, especially internet media. it makes the Ikatan Abang dan None Jakarta Timur charged for getting creative in conveying a message through an article on the social networking twitter for teens to develop the talents and preserve the Betawi culture. The methodology used is qualitative and descriptive approach. Primary data from the data collection techniques in-depth interviews and observation. Test the validity of the triangulation of data sources because of the belief in a substantial resource. Ikatan Abang dan None Jakarta Timur using twitter in the recruitment process to get the finalists Abang and None in 2012. Ikatan Abang dan None Jakarta Timur wanted to create an intelligent teenager regeneration, young cultured by advertising through twitter and is expected to be ambassadors of the tourism capital of Jakarta.

Kata kunci: Twitter, Ikatan Abang Dan None Jakarta Timur, Media Baru

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